| Variables | All participants (N=100) | Eye-tracking participants (N=63) | |
|---|---|---|---|
| Menu selection | BBB | 11.00% | 6.30% |
| HCB | 36.00% | 39.70% | |
| ESCB | 11.00% | 14.30% | |
| WSB | 7.00% | 11.10% | |
| CCB | 9.00% | 4.80% | |
| BUB | 8.00% | 4.80% | |
| SB | 9.00% | 9.50% | |
| BAB | 9.00% | 9.50% | |
| Reason for selection | Ingredients | 26.00% | 27.00% |
| New menu | 6.00% | 7.90% | |
| Always eat menu | 39.00% | 36.50% | |
| Image | 23.00% | 23.80% | |
| Price | 5.00% | 3.20% | |
| Calorie | 1.00% | 1.60% | |
| Confirmation of calorie | Did | 54.00% | 58.70% |
| Did not | 46.00% | 41.30% | |
| Gender | Male | 30.00% | 34.90% |
| Female | 70.00% | 65.10% | |
| Age (years) | 21.23±2.20 | 21.32±2.29 | |
| Diet experience | Experienced | 71.00% | 71.40% |
| Inexperienced | 29.00% | 28.60% | |
| Education of nutrition | Experienced | 39.00% | 46.00% |
| Inexperienced | 61.00% | 54.00% | |
| Monthly expenditure for dining out (won) | 200,000 under | 6.00% | 33.30% |
| 200,000-290,000 | 30.00% | 36.50% | |
| 300,000-390,000 | 33.00% | 11.10% | |
| 400,000-490,000 | 19.00% | 12.70% | |
| 490,000 over | 12.00% | 6.30% |