Table 3. Mean time of gaze fixation duration (s) according to menu selection and 6AOIs

	Menu name	Price	Calorie	Country of origin	Image	Special indication
BBB	24.2±5.8^a	11.8±3.5^abcB	8.9±1.8^bc	15.6±7.3^abB	20.5±4.7^abB	0.3±0.1^c
HCB	24.8±3.9^a	11.2±1.1^bcB	6.4±1.1^cd	12.9±1.4^bB	25.5±2.9^aB	0.5±0.1^d
ESCB	17.9±3.8^b	5.6±1.3^cB	5.9±1.7^c	7.3±1.4^bcB	48.7±8.4^aA	0.6±0.2^c
WSB	34.2±4.6^a	9.0±0.9^cB	4.1±1.3^c	9.6±1.7^cB	22.5±5.9^bB	0.7±0.2^c
CCB	34.8±16.0^a	11.0±3.1^abB	3.4±1.7^b	19.1±8.3^abA	20.6±5.8^abB	0.3±0.2^b
BUB	35.5±8.7^a	21.6±8.9^abA	4.6±1.1^c	8.8±3.7^bcB	16.0±4.7^bcB	0.6±0.3^c
SB	24.4±5.6^ab	9.8±4.1^bcB	4.9±1.4^c	11.0±2.3^bcB	32.5±10.6^aAB	0.4±0.1^c
BAB	25.5±8.2^a	9.3±4.2^bcB	7.0±1.5^bc	16.0±3.6^abB	18.3±6.0^abB	0.4±0.1^c

Superscript letters in a row or column indicate significance at p<0.05 by Duncan’s multiple range test.
Superscript letters in a row or column indicate significance at p<0.05 by Duncan’s multiple range test.